This OR That

How many U.K. consumers will trade personal and preference data to feel part of a brand’s community?

22%

54%

65%

What is a cooper?

A wine barrel maker

A metal container used to ferment wine

A common name for vineyard sheep

How many U.K. consumers think product recommendations from cookie tracking or similar is creepy, and not cool?

64%

85%

55%

Which of these names is used for large-format bottles that can hold 6 litres of wine, equivalent to eight regular bottles?

Rehoboam

Jeroboam

Methuselah

How many U.K. consumers felt frustration when they received irrelevant content or offers?

83%

48%

53%

Which wine was traditionally referred to as “claret” in the United Kingdom?

Burgundy

Rioja

Bordeaux

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