Utilize interactive mechanics to capture Zero-Party data in an engaging format, which can be actioned to drive personalized cross-channel messaging.

In this example, we present key data points in the form of a mobile-friendly Swipe Poll.

Consumers simply swipe right on the statements that apply, and flick left if they do not. Check it out for yourself.

Swipe Right on all the statements that apply to you

I want to...

Grow my loyal customer base

Personalize like no other brand

Communicate in personalized, thoughtful ways

Have a Real-time, single view of customers

Time for first-party data collection

Ensure you can use collected preferences and gain marketing consent from your consumers

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