Experience a Zero-Party Data Experience

Utilize interactive mechanics to capture Zero-Party data in an engaging format, which can be actioned to drive personalized cross-channel messaging.

In this example, we present key data points in the form of a mobile-friendly Swipe Poll.

Consumers simply swipe right on the statements that apply, and flick left if they do not. Check it out for yourself.

See It In Action

Swipe Right on all the statements that apply to you

I want to...

Grow my loyal customer base

Personalize like no other brand

Communicate in personalized, thoughtful ways

Have a Real-time, single view of customers

Yes

Time for first-party data collection

Ensure you can use collected preferences and gain marketing consent from your consumers

Name

First name

Last name

Business Address

Company

Job Title

Country

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COMPETITION TERMS AND CONDITIONS

Tourism & Events Queensland + Gold Coast 2018 Commonwealth Games Giveaway

1. What’s the prize?

Package includes a trip for two to Queensland with tickets to four Commonwealth Games events between 8-12 April 2018

2. Entry period.
6am Monday 28 August 2017 to midday Friday 1 September 2017. Only valid entries received during this time will be accepted.

3. Conditions of entry.
To enter the competition, you must do (or be) all of the following:
• Go to the Breakfast Facebook competition page to enter
• Be a New Zealand resident
• Be 18 years or older
• Prize is not redeemable for cash and valid only as per itinerary shown and dates cannot be changed.
• Only enter once during the entry period
• Have a valid passport and be available to depart on the agreed dates with Tourism and Events Queensland.

4. More details about the prize.

Package Includes:
• Return airfares from Auckland, Wellington or Christchurch to Queensland (this may necessitate a transfer at Auckland airport) including taxes.
• Return airport transfers
• 4 Night’s accommodation at QT Hotel (twin/double share)
• Daily buffet breakfast
• Official Gold Coast 2018 Commonwealth Games Tickets
o Hockey 08 April (HO0803 1930-2300)
o Athletics 09 April (AT0902 1900-2230) Men’s Shotput final
o Swimming 10 April (SW1002 1930-2230)
o Netball 11 April (NB1101 1400-1730)

5. Choosing a winner.
The winner will be chosen at random by TVNZ after midday on Friday 1st September. If you are the winner we’ll contact you via email. If we can’t contact you within 48 hours of the prize being drawn then TVNZ will be entitled to draw another winner and you will forfeit the prize.

6. Promoter.
Television New Zealand Limited (TVNZ or Promoter) is the promoter of this competition on behalf of Tourism and Events Queensland . Tourism and Events Queensland will provide the prize directly. TVNZ won’t be responsible for any failure of Tourism and Events Queensland to provide the prize.

7. Special rules for the winner.
• Any travelling companion included in the prize accepts the prize subject to these terms, conditions and restrictions as if references to the winner in the relevant clauses were to the travelling companion.
• The winner and their travelling companion must travel together at all times.

8. Marketing: By agreeing in the tick box on the Competition page to hear from Tourism and Events Queensland you consent to receive commercial electronic messages marketing and promoting Tourism and Events Queensland goods and services. You also consent to receiving any electronic messages containing updated information in relation to Tourism and Events Queensland news and various other information of related interest. You may unsubscribe at any time to receiving such messages by following the unsubscribe process specified in any such electronic message that you receive. TVNZ will not be responsible for any of these messages or unsubscribing you from these messages, this will be the sole responsibility of Tourism and Events Queensland.

STANDARD TERMS FOR ENTRANTS
9. The competition details above and these competition rules form the terms and conditions for the competition (the Rules). The Rules apply equally to the winner’s travel companion as they do to the winner.
10. By entering the competition, you agree to the Rules. If you don’t agree to them, please don’t enter. Simple.
11. Until a prize is awarded, TVNZ can cancel or change the competition or any of the Rules at any time for any reason. Changes will take effect when they are posted in the Rules.
12. TVNZ has the final say on the competition and the Rules.
13. We need to make sure our competitions are all above board, so unfortunately you’re not allowed to enter if you’re connected to TVNZ or the competition. This applies to employees of TVNZ, the programme producer, any company involved in the competition and TVNZ’s advertising agencies and web companies. It also applies to these people’s immediate families and flatmates. If the competition is being run through Facebook, Facebook employees aren’t able to enter either.
14. Unless we’ve stated otherwise, only one competition entry per person please.
15. We can disqualify you if we think that you have breached any of the Rules. But we’re nice, so we’ll be fair about it.
16. You agree we can keep your entry, and use it however we want (including to promote TVNZ and the competition). This includes photos, artwork or other stuff you submit with your entry.
17. You agree that we can publish your name and address in connection with the competition. You also agree that we can take photos and videos of you to use for publicity purposes.
18. Neither TVNZ nor any prize supplier (including Tourism and Events Queensland) will be responsible for any loss or damage suffered by you or anyone else in connection with the competition or your use of the prize.
19. Sometimes things don’t go as planned. If our competition is derailed for any reason, like infection by computer virus, tampering, unauthorised intervention, fraud, technical failures or zombie apocalypse, we’ll have the right to cancel, postpone or change the competition.
20. TVNZ respects privacy rights under the Privacy Act 1993. That means there are a bunch of rules that we stick to, particularly around collecting your personal information. You can read more about this in our Privacy Policy. As we are running this competition in conjunction with Tourism and Events Queensland, their Privacy Policy xxxxxxxxxx also applies and by entering, you also agree to its terms.
21. These Rules and the competition will be run under NZ law.

STANDARD TERMS FOR WINNERS
22. If we can’t get hold of you, we’ll have to select another winner. So make sure you check your email and keep your phone handy!
23. For some competitions (eg where there is international travel involved), we may need to do further checks to make sure you’re eligible. You agree to help us out with that.
24. Unfortunately prizes can’t be traded in for cash. Unless of course they’re cash prizes. Then you’ll get cash.
25. Prizes are personal to the winners and can’t be transferred to someone else unless we agree. If you can’t accept the prize for any reason (e.g. you can’t travel on the necessary dates), we can award the prize to another winner.
26. If you’re disqualified for any breach of these Rules (e.g. we find out you don’t match the eligibility criteria), we’ll choose another winner.
27. It doesn’t happen often, but sometimes we need to change a prize. If we do this, we’ll swap it out for something which is worth the same (or even more!).
28. If we ask, you agree to appear in a promo (for free) for TVNZ.
29. You agree that we can record some (or all) of the trip, and that we will own the footage and can use it however we like. However we will never use the footage for any commercial endorsement which isn’t linked to the competition without your say so. Sometimes we might ask you to take the recording for us, and you agree to help us out with this.
30. Except as expressly set out above, the prize doesn’t include the cost of passports, visas and other travel incidentals (including spending money, medical expenses, airport or hotel transfers, insurance, meals, and hotel extras). You’ll need to have a credit card to give to the hotel to cover your mini bar late night feast and spa bill…
31. Compliance with any health or any government requirements is the responsibility of the prize-winner and companion. TVNZ and Tourism and Events Queensland make no representation as to the safety, conditions or other issues that may exist at any destination. Prize is subject Tourism and Events Queensland terms and conditions, found here.