Seven's Strategy In Action
The potent mix of Big Brother and AFL has yielded spectacular results with double digit growth in People 16-39 and 25-54 since launch.
This performance is Seven’s content-led growth strategy in action: an audience-centric approach and laser focus on the 7.30pm timeslot underpinned by a winning content spine. It’s also what makes us Better Together.
Better Content for integration at scale.
Better Engagement to motivate consumers to action.
Better Results from more effective campaigns.
Watch the video to see how better brand integrations can power results.
Play It Again Big Brother
It’s now official - Big Brother is coming back in 2021. The blockbuster show’s ratings and streaming success have driven growth and wins in all key demos. Backed up by a phenomenal social media run, Big Brother’s reimagined format with host Sonia Kruger will once again prove to be a safe bet to reach Australian audiences on all platforms.