Loyalty Assessment by Cheetah Digital

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Our Loyalty Assessment will help you examine the strategy and performance of your loyalty program.

Answer a few short questions and get a personalized assessment report straight to your inbox. Learn how you can improve the key areas that will make your program more successful. You'll get real-world client case studies and reports matched to your unique answers that you can use to bolster your strategy immediately.

What stage are you in regarding your current loyalty program?

We do not have a program but are researching now

We have a program that needs to be replaced entirely

We have a program that needs some help or upgrades

We have an amazing program, just interested to see how it stacks up

A frictionless sign-up process is crucial to a successful loyalty program. What’s the sign-up process for your loyalty program look like today?

Customers have to complete a form of more than 6 fields

Customers have to complete a form of no more than 3 fields

Customers can sign up easily in-store, online, on mobile, and via SMS text

We are still researching a loyalty program

Being able to scale your unique loyalty offering is important. What kind of reach do you have today in your program?

Under 500,000 members currently

500,000 to 1 million members currently

More than 10 million members currently

We do not have a loyalty program yet

Engaged loyalty members generate more revenue. How engaged would you say your total membership is today?

Probably less than 15% are engaged in the program

Probably 15% to 50% are engaged in the program

Probably more than 50% are engaged in the program

We do not have a loyalty program yet

How do members identify themselves? Examples: Using a physical loyalty card, app, phone number, email address, or name.

Members identify themselves in only one way

Members have 2-3 options to identify themselves

Members can choose from 3+ ways to identify themselves

We do not have a loyalty program yet

Progressive profiling allows marketers to collect more and more information throughout the buyer journey. Does your loyalty program allow you to gather psychographic, behavioral or other info as they use the program?

We only collect basic info at sign up

We capture information but it doesn’t integrate with customer profiles for personalization

We capture member information in real-time and continue to build out customer profiles over time

We do not have a loyalty program yet

Does your loyalty program allow for personalizing each member's experience?

We currently can not do this

We have very basic personalization features currently

We use member profile and activity histories to personalize loyalty experiences in real-time

We do not have a loyalty program yet

How many channels does your loyalty program support? Channels can include online, in-store, mobile app, SMS, and/or chat.

Our program is accessible through 1 channel only

Our program is accessible in 2 channels only

Our program supports 3 or more channels

We do not have a loyalty program yet

Customers expect real-time rewards. How quickly does your program deliver offers and rewards after a customer engages in some way?

It takes a week or more

It's a day or two delay between activity and updates

Members can immediately see point updates and receive rewards

We do not have a loyalty program yet

How long does it take to implement changes to your loyalty program?

Changes take months to implement

Changes take weeks to implement

Changes can be implemented on the same day

We do not have a loyalty program yet

How integrated is your loyalty program with your customer touchpoints? For example, Point of Sale, online ordering, actions in an app or on web, etc.

Our program is not integrated with customer touchpoints

Our program is integrated with some of my customer touchpoints

Our program is fully integrated across all customer touchpoints

We do not have a loyalty program yet

Does your loyalty platform include customizable analytics? For example, tracking orders, surveys, rewards, coupons, store activity, and more.

No, it provides pre-built reports about members, points, and activities

Our program has deep analytical reports about activity histories

Our program includes a visual designer to create custom analytical reports and dashboards for my brand

We do not have a loyalty program yet

What levels of data are you able to collect, access, and utilize through your loyalty program?

It only stores transaction totals

It stores details such as store number, payment information, and POS information

It stores transaction line item details, including item qualifiers, etc.

We do not have a loyalty program yet

Does your loyalty program provide features for non-members?

It does not provide any features for non-members

It captures basic visitor info such as newsletter subscriptions or registering for in-store Wi-Fi

It provides robust features to help convert nonmembers to members

We do not have a loyalty program yet

Is your loyalty program different than your competitors'?

It looks the same as my competitors’ programs

It shares many features of my competitors’ programs but has a few unique ones

It is highly differentiated and unique relative to my competitors’ programs

We do not have a loyalty program yet

Does your program include emotional or experiential engagements or is it simply transactional in nature?

It is solely transactional with no real emotional or experiential components

It has a few emotional or experiential components beyond points for purchase

It has robust emotional and experiential components

We do not have a loyalty program yet

Great work! We are ready to send you a personalized report via email to share how your program stacks up against best in class programs. It will have real examples of how to bolster where you are soft. You'll get access to client examples, case studies and other content relative to your unique answers that will help you reassess your current strategy. Simply fill out the form below and check your inbox.

Name

First name

Last name

Email

Company Name

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