Q1. Experian, in their 2017 Global Data Report, said what percentage of marketers admit bad data hinders their ability to provide a truly excellent personalized experience?
Q2. As Facebook bans third-party data for ad targeting, what percentage of marketers said they believe third-party data is unreliable in DigiDay's January 2018 research?
Q3. In eConsultancy's latest research, what percentage of marketers claim to get the highest ROI when using first-party data?
Wayin creates experiences that capture first-party data from consumers, at speed and scale. Empowering you to cut the umbilical cord to bad third-party data and weak market research. Check out this experience that Air Wick ran to understand consumers interests, motivations and desires:
Q4. How many people do you think entered Air Wick's interactive market research campaign?
Q5. In 2017, business analysts Forrester reported what percentage of adults actively avoid digital ads?
Q6. What is the average click-through rate on all forms of digital advertising?
Q7. When a consumer clicks the call-to-action in a social media advert, what's the average amount of seconds it takes for the website to load in the apps' browser?
When someone clicks on a call-to-action in an ad or Social Story your company publishes, which user-experience do you want?
The 2018 7 Forrester Report ‘The End Of Advertising As We Know It', states that billions of dollars of marketing spend are shifting from digital ads to interactive brand experiences as consumers are turned off traditional ad formats. Watch this Air NZ campaign to see an example of an interactive brand experience that was embedded in ad-units and on the brand website.
Q8. Guess the ROI on Air NZ's interactive brand experience campaign?
Q9. What percentage of marketers say they struggle to create enough content?
Q10. What percentage of millennials say user-generated content influences what they buy?
User-generated content takes the pressure of marketers by providing a stream of valuable content they can use to augment brand-generated content. Check out some of the ways our clients have been leveraging the power of UGC:
Wayin has a library of interactive experiences to engage consumers, collect declared data and amplify your brand through user-generated content. Look how easy it is to build an experience, making your marketing more agile and cost effective:
Q13. Using Wayin, how much do you think Vodafone saved in just six months on digital build costs?